About us – New Start Living

About us

Attending a Superfoods talk in March of 2014 for the first time. We were so overwhelmed with excitement for finding a food source that we wanted to immediately make part of our diet. Above our desire to have superfoods for ourselves, we also had a vision to share it with our friends, family, community members and anyone that would be interested in a healthy lifestyle.

Over the following weeks, we met repeatedly to discuss our idea and arrived at the conclusion that we should open a health shop. We however set out to be a different kind of health shop by making our main focus to inform and educate people about living the right lifestyle. We also set out to provide the most affordable health foods in South Africa. New Start Living (Pty) Ltd was then officially founded in May of 2014.

You may be thinking, why New Start Living?

When looking at the health industry, there are so many diets, theories, suggestions, remedies and advice in general out there. However after further research there was one type of lifestyle that stood out and which we adopted.

The lifestyle is simply based on the 8 laws of health:
  1. Nutrition
  2. Exercise
  3. Water
  4. Sunlight
  5. Temperance
  6. Air
  7. Rest
  8. Trust in God

From these eight laws you can form the acronym, NEWSTART. With our initial goal in mind - informing people to live a healthy lifestyle, the name New Start Living came about.  



Our vision is to see everyone in South Africa and around the world informed about what it means to be healthy and most importantly, LIVING a NEW START lifestyle. We have the objective to inform children, teens, adults and the elderly how to apply the NEW START lifestyle.



New Start Living is situated in Cape Town, South Africa. We currently do not have a physical store, but with the assistance of the online world we hope to provide South Africans a great service and experience.